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  • Residents maximise their income by more than £6 million thanks to Anchor’s financial inclusion service

1 March 2024

Residents maximise their income by more than £6 million thanks to Anchor’s financial inclusion service

Residents across the country have gained more than £6 million as a result of Be Wise, Anchor’s financial inclusion service.

Through Be Wise, Anchor’s free and impartial financial inclusion service, residents have been supported to maximise their income by receiving advice on matters such as benefits, energy bills, budgeting, income and expenditure, basic debt management advice and easing cost-of-living pressures.  

Over 3500 residents have been supported by financial inclusion advisors from Be Wise to maximise their income for an estimated combined total of more than £6 million over the financial year with each resident gaining on average £8,000 each. 

A Resident Support Fund made available through Anchor’s Be Wise service has also helped residents access a wide range of essential household items enabling them to buy food, pay energy bills and purchase home essentials such as carpets and white goods.  

Gordon, an Anchor resident from Nottingham was struggling with the cost of living on a low income and contacted Be Wise for help. He credits the team for their professional guidance and support which he says was instrumental in helping him get to a place where he is now financially comfortable.

Gordon says:

I was receiving a state retirement pension of £184 per week and a small private pension of £18 per week. I contacted Be Wise and they awarded me £100 towards my energy costs and £60 towards food from the Resident Support Fund. My housing benefit and Council Tax support had stopped, and I was fearful I would lose my home. Be Wise stepped in and helped me. 

They completed a full benefit check and made an application on my behalf for Attendance Allowance which was awarded at the lower rate of £68.10 per week and in addition this meant I received Pension Credit of £27 per week which also led to the cost-of-living payment of £300 and the Warm Home Discount payment of £150. 

My Housing Benefit and Council Tax support were reinstated back to when they stopped at full eligibility. I now feel financially comfortable compared to when I started my journey. 

I am so grateful to Be Wise for changing my life and helping me when I was in need. I could not have done it without them.

Sam Scotcher, Financial Inclusion Manager for Anchor said:

Gordon is just one of many examples of the Anchor residents we have supported through Be Wise. We are helping residents with a wide variety of their needs. Another resident had an injury at work, his employer had stopped paying him, he needed to claim benefits but had no IT skills or an email address. Through Anchor’s Be Wise service we were able to support him to make a claim for Universal Credit [UC] over the phone and provided him with food vouchers until his payments came through. We are currently assisting him with appealing his Personal Independent Payment which was initially rejected. 

Anchor’s Be Wise service is free to all residents and its purpose is to assist those who are experiencing periods of hardship and to provide support where needed and to maximise their income.

We are a very diverse team, with colleagues from different ethnicities, faiths, age groups, gender and sexuality and those who speak different languages which enables us to reach a wide range of people and tailor our services to meet individual people’s needs.

Being a diverse team has hugely contributed to the success of the Be Wise team and helping residents save nearly £6 million since April 2024 enabling more people to enjoy later life.

Find out more about Be Wise

Anchor’s Be Wise service is part of its range of Be Well services, which help residents in a wide variety of ways including supporting financial and digital inclusion, physical activity and tackling loneliness.

Watch the below video to learn more about our wellbeing services.

Read more from Anchor

Residents and guests celebrate the 80th anniversary of VE Day at The Wharf
19 May 2025

Residents and guests celebrate the 80th anniversary of VE Day at The Wharf

On 7 May, members of the local community joined residents at The Wharf development in Rochester, Kent for its Victory in Europe (VE) Day celebrations.

Anchor steps back in time to celebrate the 80th anniversary of VE Day at The Chimes, Bingley
19 May 2025

Anchor steps back in time to celebrate the 80th anniversary of VE Day at The Chimes, Bingley

On 7 May, members of the local community joined residents at The Chimes development in Bingley, West Yorkshire for its Victory in Europe (VE) Day celebrations.

Trinity Lodge care home hosts 4 day event to celebrate VE Day
14 May 2025

Trinity Lodge care home hosts 4 day event to celebrate VE Day

Residents and colleagues at Trinity Lodge care home came together for four days of commemorative celebrations to mark the 80th anniversary of Victory in Europe Day.

Sara Thomson appointed as Interim Chief Risk Officer for Anchor
13 May 2025

Sara Thomson appointed as Interim Chief Risk Officer for Anchor

Anchor is delighted to welcome Sara Thomson as Interim Chief Risk Officer (CRO).

Hurst Park Court care home praised by care regulator
13 May 2025

Hurst Park Court care home praised by care regulator

The Liverpool care home is delighted to have been classed as ‘good’ by the Care Quality Commission (CQC), the second highest rating possible.

Shaping a career in care: The role and responsibilities of the Service Improvement team
13 May 2025

Shaping a career in care: The role and responsibilities of the Service Improvement team

Asa Johnson is Anchor’s National Service Improvement Manager and leads a team of Service Improvement Advisors. In his blog, he shares how he came into the role and his day-to-day responsibilities.

The importance of personalised dementia care
12 May 2025

The importance of personalised dementia care

Asa Johnson, our Service Improvement Manager, shares his expert view on personalised dementia care in a featured article on the Care Choices website.

Seven Anchor care homes across the Northwest unite for VE Day 80th anniversary celebration
12 May 2025

Seven Anchor care homes across the Northwest unite for VE Day 80th anniversary celebration

Seven Anchor care homes from across the Northwest came together to mark the 80th anniversary of VE Day.

Generations unite to celebrate 80th anniversary of VE Day at Skelton Court care home
9 May 2025

Generations unite to celebrate 80th anniversary of VE Day at Skelton Court care home

Residents and colleagues at Skelton Court care home in Skelton-in-Cleveland marked the 80th anniversary of Victory in Europe Day with an intergenerational celebration.

Wetherby Manor care home celebrates 80th anniversary of VE Day
9 May 2025

Wetherby Manor care home celebrates 80th anniversary of VE Day

Residents and colleagues at Wetherby Manor care home in Wetherby came together in celebration to mark the 80th anniversary of Victory in Europe Day.

Mayflower Court care home throws garden tea party to commemorate VE Day 80th anniversary
9 May 2025

Mayflower Court care home throws garden tea party to commemorate VE Day 80th anniversary

A care home in Southampton held a garden tea party to commemorate the 80th anniversary of VE Day.

John Brookes shares how an apprenticeship helped his career progression at Anchor
9 May 2025

John Brookes shares how an apprenticeship helped his career progression at Anchor

John, who was born and raised in Walsall, started as a Catering Assistant Apprentice at our Harden Hall care home in 2018 and has thrived in his role, progressing to Chef Manager.

Townend care home holds garden party to commemorate VE Day 80th anniversary
8 May 2025

Townend care home holds garden party to commemorate VE Day 80th anniversary

Townend care home in Keighley held a garden party to commemorate the 80th anniversary of VE Day.

Without these classes I would feel lost
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Without these classes I would feel lost

Linda Kelly, a resident at Sutherland Court in Penge, shares her experience of using the Be Active service available to residents to support with physical wellbeing.

How Extra Care helped one resident gain back their independence
7 May 2025

How Extra Care helped one resident gain back their independence

Hear from Mick, one of our residents, about how moving to Anchor Extra Care Housing helped him regain his independence after a brain injury.

Special VE Day pop-up party at Moore Place
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Special VE Day pop-up party at Moore Place

Moore Place care home in Southampton recently enjoyed a special VE Day themed celebration courtesy of supplier Bidfood UK.

Marking the 80th anniversary of VE Day
1 May 2025

Marking the 80th anniversary of VE Day

8 May 2025 sees the 80th anniversary of VE Day, an international celebration of the arrival of peace in Europe and an important moment for Anchor's residents and colleagues. Read more.

Southampton residents visited by local school children for Intergenerational Week
1 May 2025

Southampton residents visited by local school children for Intergenerational Week

Residents at Mayflower Court care home in Southampton have been visited by local school children for Intergenerational Week.

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