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  • Residents maximise their income by more than £6 million thanks to Anchor’s financial inclusion service

1 March 2024

Residents maximise their income by more than £6 million thanks to Anchor’s financial inclusion service

Residents across the country have gained more than £6 million as a result of Be Wise, Anchor’s financial inclusion service.

Through Be Wise, Anchor’s free and impartial financial inclusion service, residents have been supported to maximise their income by receiving advice on matters such as benefits, energy bills, budgeting, income and expenditure, basic debt management advice and easing cost-of-living pressures.  

Over 3500 residents have been supported by financial inclusion advisors from Be Wise to maximise their income for an estimated combined total of more than £6 million over the financial year with each resident gaining on average £8,000 each. 

A Resident Support Fund made available through Anchor’s Be Wise service has also helped residents access a wide range of essential household items enabling them to buy food, pay energy bills and purchase home essentials such as carpets and white goods.  

Gordon, an Anchor resident from Nottingham was struggling with the cost of living on a low income and contacted Be Wise for help. He credits the team for their professional guidance and support which he says was instrumental in helping him get to a place where he is now financially comfortable.

Gordon says:

I was receiving a state retirement pension of £184 per week and a small private pension of £18 per week. I contacted Be Wise and they awarded me £100 towards my energy costs and £60 towards food from the Resident Support Fund. My housing benefit and Council Tax support had stopped, and I was fearful I would lose my home. Be Wise stepped in and helped me. 

They completed a full benefit check and made an application on my behalf for Attendance Allowance which was awarded at the lower rate of £68.10 per week and in addition this meant I received Pension Credit of £27 per week which also led to the cost-of-living payment of £300 and the Warm Home Discount payment of £150. 

My Housing Benefit and Council Tax support were reinstated back to when they stopped at full eligibility. I now feel financially comfortable compared to when I started my journey. 

I am so grateful to Be Wise for changing my life and helping me when I was in need. I could not have done it without them.

Sam Scotcher, Financial Inclusion Manager for Anchor said:

Gordon is just one of many examples of the Anchor residents we have supported through Be Wise. We are helping residents with a wide variety of their needs. Another resident had an injury at work, his employer had stopped paying him, he needed to claim benefits but had no IT skills or an email address. Through Anchor’s Be Wise service we were able to support him to make a claim for Universal Credit [UC] over the phone and provided him with food vouchers until his payments came through. We are currently assisting him with appealing his Personal Independent Payment which was initially rejected. 

Anchor’s Be Wise service is free to all residents and its purpose is to assist those who are experiencing periods of hardship and to provide support where needed and to maximise their income.

We are a very diverse team, with colleagues from different ethnicities, faiths, age groups, gender and sexuality and those who speak different languages which enables us to reach a wide range of people and tailor our services to meet individual people’s needs.

Being a diverse team has hugely contributed to the success of the Be Wise team and helping residents save nearly £6 million since April 2024 enabling more people to enjoy later life.

Find out more about Be Wise

Anchor’s Be Wise service is part of its range of Be Well services, which help residents in a wide variety of ways including supporting financial and digital inclusion, physical activity and tackling loneliness.

Watch the below video to learn more about our wellbeing services.

Read more from Anchor

Cotswolds care homes embrace Christmas celebrations
19 Dec 2025

Cotswolds care homes embrace Christmas celebrations

Residents and colleagues at Anchor care homes across the Cotswolds enjoyed festive fun, from Christmas crafts to a heartwarming concert bringing everyone together in song and celebration.

Residents and colleagues at our Cambridgeshire care homes come together to celebrate festive season
19 Dec 2025

Residents and colleagues at our Cambridgeshire care homes come together to celebrate festive season

From crafting Christmas decorations and singing carols, to decorating trees and baking festive treats, each activity is bringing smiles, laughter and a sense of togetherness.

Festive fun and community spirit across our care homes
19 Dec 2025

Festive fun and community spirit across our care homes

Residents and colleagues at Anchor care homes, including Hazel End, Layston Grove, and Buckingham Lodge, are embracing the festive season with joy.

Celebrating the season together across our Sussex care homes
19 Dec 2025

Celebrating the season together across our Sussex care homes

Residents and colleagues at our care homes across Sussex are sharing the festive season together.

Anchor care homes across Essex celebrate the festive season in style
19 Dec 2025

Anchor care homes across Essex celebrate the festive season in style

From crafting Christmas decorations and singing carols, to decorating trees and baking festive treats, each activity is bringing smiles, laughter and a sense of togetherness.

The Beeches care home praised by care regulator
18 Dec 2025

The Beeches care home praised by care regulator

The Beeches care home in Leatherhead is delighted to have been classed as Good by the Care Quality Commission (CQC), the second highest rating possible.

Townend Close care home hosts afternoon tea for golden ticket event winners
17 Dec 2025

Townend Close care home hosts afternoon tea for golden ticket event winners

Townend Close care home launched the event ahead of World Kindness Day in November and recently hosted an afternoon tea for those who were able to find a limited number of special golden tickets.

Anchor 2025 Christmas and New Year opening times
16 Dec 2025

Anchor 2025 Christmas and New Year opening times

Over the 2025 festive period our teams will still be on hand to answer your queries. Find out more about changes to our opening times.

Canterbury House care home celebrates recent makeover with mayor visit
9 Dec 2025

Canterbury House care home celebrates recent makeover with mayor visit

The Mayor of Hadleigh, Councillor Susan Monks, visited Canterbury House care home recently to cut the red ribbon following its recent makeover.

Godiva Lodge care home praised by care regulator
5 Dec 2025

Godiva Lodge care home praised by care regulator

Godiva Lodge care home in Coventry is delighted to have been classed as Good by the Care Quality Commission (CQC), the second highest rating possible.

Colleagues at Augusta Court care home joined by furry friends for fundraiser
4 Dec 2025

Colleagues at Augusta Court care home joined by furry friends for fundraiser

Two care colleagues, representing Augusta Court care home in Chichester, recently took their four-legged friends for special walks, raising money for a local hospice.

Anchor secures planning for 100% affordable extra care scheme in the London Borough of Newham
28 Nov 2025

Anchor secures planning for 100% affordable extra care scheme in the London Borough of Newham

With the support of PRP we've secured planning permission for a major extension to Cardamom Court in the London Borough of Newham, delivering 37 new affordable extra care apartments for older people.

Glenvale Park care home colleague wins top regional award at Great British Care Awards
27 Nov 2025

Glenvale Park care home colleague wins top regional award at Great British Care Awards

We’re proud to announce that Carley Calder triumphed at the East Midlands regional final of the Great British Care Awards 2025, which recognises excellence across the care sector.

Palmersdene care home celebrates achieving VFF status, enhancing care for veterans
26 Nov 2025

Palmersdene care home celebrates achieving VFF status, enhancing care for veterans

Palmersdene care home in Jarrow hosted a celebration to mark its achievement of gaining Veteran Friendly Framework (VFF) status.

Elderwood resident Molly marks her 104th birthday with family and friends
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Elderwood resident Molly marks her 104th birthday with family and friends

Molly Ingham lives at Elderwood care home in Darlington and has recently celebrated her 104th birthday.

Anchor is making its website easier for everyone to use
25 Nov 2025

Anchor is making its website easier for everyone to use

We want everyone to feel able to get the information they need online.

Veterans and residents mark Remembrance Day at Kingfisher Court
20 Nov 2025

Veterans and residents mark Remembrance Day at Kingfisher Court

Residents and colleagues at Kingfisher Court care home in Sutton-in-Ashfield came together for a memorable series of Remembrance Day commemorations, honouring those who have served.

Linwood care home colleague wins top regional award at Great British Care Awards
19 Nov 2025

Linwood care home colleague wins top regional award at Great British Care Awards

We’re proud to announce that Grace Iguhehide, representing Linwood care home in Thames Ditton triumphed at the London regional final of the Great British Care Awards 2025.

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