Campaigns
Raising awareness of issues of importance to older people
Our recent campaigns
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![The Platinum Pound]()
The Platinum Pound
We're urging businesses across the country to sign the Age-friendly Employer Pledge to make workplaces more age-inclusive and calling on government to remove barriers to working in later life.
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![Chatty benches]()
Chatty benches
Chatty benches are springing up all over the country to combat loneliness and reduce social isolation. Find out more about this initiative to help people start talking more.
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![Unlocking Later Life]()
Unlocking Later Life
Our Unlocking Later Life report sets out ways in which we can transform our society and futureproof later life, to benefit not only the older people of today but those of tomorrow. Find out more.
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![Residents and colleagues get moving in March]()
Residents and colleagues get moving in March
Throughout March we’ve been encouraging residents and colleagues to get moving in whatever way they can to hit the government’s recommended target of 150 minutes of activity per week.
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![Tales over Tea]()
Tales over Tea
Many people know how their family take their tea, fewer know about their family history. We're encouraging people to sit down with their loved ones and start talking.
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![Music4theMind]()
Music4theMind
Our care homes launch dementia music therapy programme to support residents living with dementia and upskill carers in their understanding of the power of music.
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![The Anchor Games]()
The Anchor Games
To celebrate the 2022 Commonwealth games we hosted our very own Anchor Games.
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![Standing Up 4 Sitting Down]()
Standing Up 4 Sitting Down
Since 2019 we've been Standing Up 4 Sitting Down and calling on shops to help older people access the high street by providing adequate seating in public spaces.
Contact our Communications team on 07713 085 004
If you are a journalist and would like to speak to someone, please call the duty media officer.
Find out more