Raising awareness of issues of importance to older people
We undertake research and run a wide range of campaigns and to help raise awareness of issues that impact the lives of older people.
Find out more about Anchor’s campaigns and research papers, as well as what we have achieved through them, below.
Our recent campaigns
The Platinum Pound
We're urging businesses across the country to sign the Age-friendly Employer Pledge to make workplaces more age-inclusive and calling on government to remove barriers to working in later life.
Chatty benches are springing up all over the country to combat loneliness and reduce social isolation. Find out more about this initiative to help people start talking more.
Unlocking Later Life
Our Unlocking Later Life report sets out ways in which we can transform our society and futureproof later life, to benefit not only the older people of today but those of tomorrow. Find out more.
Residents and colleagues get moving in March
Throughout March we’ve been encouraging residents and colleagues to get moving in whatever way they can to hit the government’s recommended target of 150 minutes of activity per week.
Tales over Tea
Many people know how their family take their tea, fewer know about their family history. We're encouraging people to sit down with their loved ones and start talking.
Our care homes launch dementia music therapy programme to support residents living with dementia and upskill carers in their understanding of the power of music.
The Anchor Games
To celebrate the 2022 Commonwealth games we hosted our very own Anchor Games.
Standing Up 4 Sitting Down
Since 2019 we've been Standing Up 4 Sitting Down and calling on shops to help older people access the high street by providing adequate seating in public spaces.