Campaigns and research
Raising awareness of issues of importance to older people
We run a wide range of campaigns and frequently undertake research to help raise awareness of issues that impact the lives of older people.
Find out more about Anchor’s campaigns and research papers as well as what we have achieved through them, below.
Move Into Christmas
This Christmas our residents and colleagues got into the festive spirit by celebrating the joy of dance. Find out how we Moved Into Christmas 2021 with a smile!
Get Set, Cycle
Now with the country gradually reopening and with various restrictions lifted, we want to make sure these good habits remain. To celebrate both this and the remarkable power of cycling...
Caring at Christmas
Our 2020 #CaringatChristmas campaign showed that despite the challenges we've faced, Christmas can still be a magical time for residents and colleagues to enjoy alike.
Summer of Sport 2020
Between 20 July and 26 July we launched our own alternative summer games across our care homes – Summer of Sport 2020 - and we invited you to enjoy them with us. Find out more.
10 Today aims to increase physical activity amongst older people across the country, helping to reduce social isolation and improve the physical and mental wellbeing of participants.
Standing Up 4 Sitting Down
We are Standing Up 4 Sitting Down and calling on shops to help older people access the high street by providing adequate seating in public spaces. Find out more.
Programme for Change
Anchor's Programme for Change aims to transform the lives of older people.
Tour de Terry
To mark the Queen's 90th birthday Terry Keen, a 69-year-old tenant at Anchor's Willow Glade retirement housing scheme in Surrey, embarked on a 1,500-mile cycle ride. Find out more.
Grey Matters is our initiative to get the nation talking about retirement living and care in an open, clear and supportive way. Find out more.
Everyone has a story to tell. Taking the time to listen to and learn from the memories and experiences of older generations can be hugely rewarding – for younger and older people alike. Find out more.
The Anchor Community Band
The Anchor Community Band came together to produce a charity single that celebrates the positive aspects of ageing and challenges stereotypes in a fun and inclusive way. Find out more.
A Minister for Older People
Our Grey Pride campaign urges government to prepare better for the massive demographic changes taking place and calls for a dedicated Minister for Older People. Find out more.
Contact our Communications team on 07713 085 004
If you are a journalist and would like to speak to someone, please call the duty media officer.