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Campaigns

Raising awareness of issues of importance to older people

We undertake research and run a wide range of campaigns to help raise awareness of issues that impact the lives of older people. 

Find out more about Anchor’s most recent campaigns and research papers, as well as what we have achieved through them, below.

Our recent campaigns

  • Chatty benches

    Chatty benches

    Chatty benches are springing up all over the country to combat loneliness and reduce social isolation. Find out more about this initiative to help people start talking more.

  • The Anchor Games

    The Anchor Games

    To celebrate the array of sporting events that take place each summer and promote physical wellbeing we hosted our very own Anchor Games in 2024.

  • The Platinum Pound

    The Platinum Pound

    We're urging businesses across the country to sign the Age-friendly Employer Pledge to make workplaces more age-inclusive and calling on government to remove barriers to working in later life.

  • Unlocking Later Life

    Unlocking Later Life

    Our Unlocking Later Life report sets out ways in which we can transform our society and futureproof later life, to benefit not only the older people of today but those of tomorrow. Find out more.

  • Residents and colleagues get moving in March

    Residents and colleagues get moving in March

    Throughout March 2023 we focused on getting moving in whatever way we could to encourage more people to hit the government’s recommended target of 150 minutes of activity per week.

  • Music4theMind

    Music4theMind

    Our care homes launched a dementia music therapy programme in 2022 to support residents living with dementia and upskill carers in their understanding of the power of music. Find out more.

  • Standing Up 4 Sitting Down

    Standing Up 4 Sitting Down

    Since 2019 we've been Standing Up 4 Sitting Down and calling on shops to help older people access the high street by providing adequate seating in public spaces.

Contact our Communications team on 07713 085 004

If you are a journalist and would like to speak to someone, please call the duty media officer.

Find out more

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Award 2024 - Top 20 care home group carehome.co.uk
We are a living wage employer
Inclusive employers standard gold accreditation 2023
RSPC pawprints housing award 2024 platinum
House proud pledge plus
Menopause friendly
Diversity network accreditation
For people not profit - NCF
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