Anchor people come from all walks of life, but our shared culture and heartfelt values are what bring us all together.

The reason we do what we do

Happy living for the years ahead is the promise we make to the people that live with us. But happiness comes in many forms. Health, security, dignity, friendship and fun are all at the core of what we do.

We give our best because our customers deserve it, but also because it makes us feel good. And when one of us goes the extra mile we celebrate their achievements and thank them for their hard work.

Supporting each other every step of the way

We care deeply about our customers, but we also care about each other. When you need help or advice, you can always rely on a nationwide network of friendly and experienced colleagues.

Managers develop their team members by helping them learn, stretching their skills and broadening their experience. And when they’re ready, they support them in taking the next step in their career.

Cutting red tape and putting the power in your hands

We work hard to remove unnecessary bureaucracy and paperwork. And we embrace technology that helps us do things quickly for ourselves without relying on big teams of people to support us.

This is so that we can spend our time and resources on who matters most – the people that live with us.

Ready for the future

We recognise the challenges that the care sector faces in the future. Demand is increasing and people’s needs are changing.

We’re meeting those challenges right now by growing our care home and retirement community businesses, building state-of-the-art retirement villages and working even more efficiently. But most of all, we’re meeting them by being adaptable and ready for change.

Leading by example

We set high standards for ourselves and campaign for change where it’s needed.

Whether we’re raising the profile of the care sector, improving wages in our industry or campaigning for political change on behalf of older people - we’re not afraid to lead by example and say what needs to be said.

Our values

With 50 years of experience as a not-for-profit provider of services to older people, we have developed values to define the way we work:

Accountable
We are positive about our work, each taking responsibility for doing a brilliant job and we focus on and celebrate our successes. We are personally accountable for our actions and keep our promises.

Respectful
We care about people and show kindness, putting excellent customer service at the heart of what we do. We listen and encourage a variety of perspectives to be shared. We are inclusive and value everyone for who they are in helping us succeed as an organisation.

Courageous
We demonstrate courage to shape a better future by constantly seeking to move forward; improving and innovating our services to make a difference. We break down barriers and build connections through collaboration. We’re pioneers in our services.

Honest
We show integrity and demonstrate openness and transparency in everything we say and do. We are reliable, keep things simple and have honest conversations about what matters. Customers and colleagues trust us to keep to our word.