11 Mar 2014
In the first venture of its kind the Cinema and Television Benevolent Fund (CTBF) has partnered with Anchor to expand its support to beneficiaries across the country by creating a National Care Plan.
The plan is designed to offer a discount in any Anchor care home to those who have worked in the film or commercial television industries; the CTBF is going one step further by extending the offer to parents of industry qualifying personnel.
The partnership with Anchor means that beneficiaries from all parts of the country can now access care homes at preferential rates within their own region and receive support with finding retirement housing from a trusted and highly-regarded provider.
Barry Jenkins OBE, President of the CTBF, explained: “As a trade charity we have a responsibility to respond to the growing needs of film and television practitioners experiencing hardship across the country. We have seen an increasing demand for care support regionally and we believe this unique partnership with Anchor is a great way to answer that need and a smart way for not-for-profits to work together for mutual benefit.”
The new offering builds on the charity’s tradition of caring for older beneficiaries at the CTBF operated Glebelands care and nursing home, set in a Grade II Listed building in Wokingham, Berkshire.
Richard Wilson, CEO of the CTBF, added: “We have a proud heritage at Glebelands and are delighted this new partnership will enable many more people to benefit from our support when they need to find care for themselves or for their parents. We chose Anchor after an assessment of national care providers because of its shared values, wide reach and reputation in providing high-quality person-centred care.”
Howard Nankivell, Director of Sales and Marketing of Anchor said: “We are very pleased that CTBF are keen to work with us on this exciting partnership and look forward to delivering our promise of Happy Living for the years ahead to their beneficiaries. It is fantastic that we are offering happy living to those who have often brought years of happiness to others through cinema and television.”
Further help is available on an individual basis in line with the CTBF’s wider welfare offering to beneficiaries, which includes emotional and financial support.
Anyone who feels they might be eligible and would like to find out more should contact The CTBF on 0800 138 2522.