18 Jun 2014
Anchor colleagues have been recognised for their outstanding work by the Chartered Institute for Public Relations, winning Inclusive Communications Campaign award for the Anchor Community Band project.
This prestigious award recognises the most inclusive communications campaign involving diverse groups and audiences. The Chartered Institute for Public Relations commended Anchor and the project saying Anchor has “a clear understanding of what it means to deliver an inclusive campaign reaching older, LGBT and cross-generational groups. It was an outstanding example of practical and engaging creativity aligned to the organisation's strategy. The campaign reached both individuals and the wider community and has shaped the future lives of residents through the inclusion of music in their daily activity.”
Mario Ambrosi, Anchor’s Head of Communications and Public Affairs, said: “After all the success of the band I’m absolutely delighted to be recognised by the CIPR. It’s a real tribute to the fantastic joint working that happened across the entire organisation. We work hard to get to know the older people we serve, build relationships and ensure that people’s distinctive, diverse and unique contributions are valued.
“A huge number of people worked on this project, including more than 350 older people, so I’d like to take this opportunity to say well done to everyone who is involved in the band in any way.”
The Anchor Community Band campaign saw the release of a hugely successful charity single “See Yourself”. The song quickly reached number one in the Amazon singles chart and, thanks to support from Legal & General, raised £15,000 for older peoples’ charity Contact the Elderly.
Watch the video for “See Yourself”
Anchor's Winsome Falconer, Activities Co-ordinator at Ridgemount care home in Banstead, said: "What fantastic news! It has made our day at Ridgemount! Our residents and staff are overwhelmed to hear about this prestigious award, all the hard work to make the Anchor Community Band successful has paid off and we are so pleased to have been a part of it all."
At Anchor, we recognise that everyone is an individual and embrace diversity. Find out more about our inclusive approach to later life and retirement living.