Two Anchor customers sat outside their home

First and foremost the Anchor Group is a not-for-profit charitable organisation.

We don’t have any shareholders to pay dividends to, and we own our properties. This means that we are able to reinvest the money we make into our retirement properties and care homes, and to continually raise standards to provide the high-quality services our customers want and expect.

Anchor's values

With almost 50 years of experience as a not-for-profit provider of services to older people, we have developed five values to define the way we work:

We take personal accountability
We take responsibility and pride in always doing a brilliant job and improving everything we can. 

We are reliable
We keep our promises by doing what we said we’d do when we said we’d do it.

We are respectful 
We care, show kindness for all and encourage the sharing of different perspectives and ideas because that’s how we learn.

We are honest
Each of us has a voice, a responsibility to use it and a right to be listened to and receive a response.

We are straightforward
We have honest conversations about real issues in order to make a difference. We keep things simple, easy to understand and do.