10 Today is our national campaign to increase physical activity amongst older people across the country, helping to reduce social isolation and improve the physical and mental wellbeing of participants
Physical inactivity in later life to cost the NHS more than £1.3bn by 2030
Physical inactivity in later life is one of the greatest public health challenges facing the country. The Active Aging report by Anchor, in association with think tank Demos, warns that physical inactivity of older people will cost the NHS more than £1.3bn by 2030. The report also highlights the human cost of inactivity in later life, illustrating how inactivity not only contributes to poorer physical health, but also cognitive decline, reduced emotional wellbeing and loneliness.
A poll conducted in February 2019 found that 76% of older people wish they were more physically active, and that's where 10 Today comes in. Inspired by Radio Taiso in Japan, 10 Today has been designed by Terry Keen, an Anchor resident and fitness instructor who is 72 years old. All the exercises can be done sitting or standing, so each 10 minute routine is fully accessible, enjoyable and can be done almost anywhere, with anyone, at any time.
By taking part in 10 Today three times a week, older people can meet the 30 minutes of moderate physical activity a week target recommended by the Chief Medical Officer. In turn, this can reduce falls, depression and dementia by 30%. Strength and balancing exercises, a core component of 10 Today, could prevent more than a million falls each year, which are currently the main driver of unplanned hospital visits by older people.
Jane Ashcroft CBE, Chief Executive of Anchor, said: “Inactivity in later life is an urgent issue that cannot be overlooked any longer. Everyone should have a chance to live life to the full, regardless of age. It’s imperative that our older generations are able to exercise in a way that suits their needs, to improve their wellbeing and reduce strain on the NHS, which is a lifeline for so many. We’re proud to have many of our customers and colleagues across Anchor leading the way and embracing the significant benefits of 10 Today.”
Each 10 Today exercise routine is being broadcast free online, on YouTube and across two local radio stations, Bradford BCB 106.6 FM and CHBN Radio 100.8 FM.
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