Jane Ashcroft CBE
Jane Ashcroft CBE is Anchor’s Chief Executive.
Jane joined Anchor in 1999 from BUPA, which had acquired Care First plc where she was Personnel Director. She was appointed Chief Executive of Anchor on 9 March 2010. Prior to joining Care First Jane held HR and governance roles with Bromford Housing Group and Midlands Electricity plc.
Jane is Vice Chair of Associated Retirement Community Operators, representing the growing market for retirement village provision in the UK. Jane is also Vice Chair of the National Housing Federation which represents housing associations in England.
Jane is a Fellow of the Chartered Governance Institute and a Member of the Chartered Institute of Personnel and Development. She was awarded a CBE in the 2013 New Year Honours for services to older people.
Chief Financial Officer
Sarah Jones’ role as Chief Financial Officer is accountable for ensuring that Anchor is a sustainable organisation with the financial resources needed to meet our commitments to existing customers, deliver value for money to all stakeholders, to finance the development of new services and approaches, and manage risk and procurement.
Sarah joined Anchor as Finance Director in September 2014 from leading office supplies distributors Spicers Ltd, where she was Chief Financial Officer. Sarah, a Chartered Management Accountant, has held a variety of senior finance roles across large corporate and private equity businesses, including being the Director of Finance in UK & Republic of Ireland at Carpetright Plc and senior roles at HMV and The Burton Group/Arcadia. She holds an MSc in Strategic Management Accounting.
Sarah is a Trustee of Arthritis Action, a UK charity helping people with arthritis improve their quality of life, and a Non-Executive Director of Invisible Creations, a business that aims to produce products that are inclusive and aid mobility.
Executive Director Development
As Executive Director – Development, Oliver Boundy is responsible for the development and sales programme across the full range of Anchor’s housing and care services.
He joined Anchor in 2022 after almost six years at Southern Housing Group, where he was Executive Director Development & Growth responsible for a significant development and sales programme and strategic partnerships with Homes England and the Greater London Authority.
He began his career working on the Edmonton Green Regeneration Project before joining the Development Team at Metropolitan where he held various positions over 10 years. In 2014, Oliver became Assistant Development Director at Origin Housing where he oversaw the expansion of the company’s development programme and supported the organisation into becoming a key partner in the Heart of Harrow Housing Zone.
Executive Director – Property and Assets
John Westwood joined Anchor in June 2021 as Executive Director – Property and Assets and is responsible for all property services, strategic asset management and health and safety. John has nearly 30 years' experience in the property industry, for the past six years as Executive Director of Asset Management at NHS Property Services (NHSPS), a property company owned by the Department of Health and Social Care.
Prior to NHSPS, John started his career at Richard Ellis (CBRE) and PwC Consulting before moving client-side to work in a variety of senior corporate real estate roles in the UK, Europe and beyond, including Fidelity, Pfizer, Citigroup and BT.
Managing Director, Care Services
Rob Martin, as Managing Director Care Services, is responsible for all of the care home services, retirement villages, directly-provided domiciliary care and for care quality across Anchor. He is the “Nominated Individual” with the Care Quality Commission.
He was previously the Director of Care Quality and has been working as part of the senior leadership team since 2013. Rob is also a Non-Executive Director for Churchlake Care LLP where he has developed board level experience over the last three years.
Rob has built his experience in the social care sector over the last 20 years, one of his first roles in social care was as a Registered Manager in the North West of England. After leaving school, Rob served with 40 Regiment in the Royal Artillery for almost 7 years, where he developed many of the skills that he continues to apply today in a high-pressure role.
Rob has undertaken the Top Manager Programme with The King’s Fund; the programme has a 30-year history of developing senior leaders within Health and Social Care and is Non-Executive Director for Churchlake Care LLP.
Executive Director – Housing Services
Suki Jandu joined Anchor in November 2021 as Executive Director – Housing Services and is responsible for rented and homeownership housing services, including extra care.
He also oversees the customer contact centre and the services provided by Anchor on Call. He has significant experience in the housing sector, and was formerly Group Executive Director of Customer Experience and Assets at Futures Housing Group. He is also a Group Audit Committee Member at Riverside.
Prior to joining Futures Housing Group, he was Director of Housing Services for Clarion Housing Group’s central region, where he led teams delivering services to 23,000 mixed tenure homes, and strategic development of the region. He is also a former Board member of St Ledger Homes.
Executive Director Business Services
Kate Smith is Executive Director Business Services with Executive Committee level responsibility for Communications and Marketing, HR, IT, Governance, Procurement and Pensions.
Kate has held senior roles in a number of housing organisations, including as Executive Director of Corporate Services at BPHA, and more recently as Group Corporate Services Director at Southern Housing Group.
Kate also sits as a NED on the Pension Committee for Optivo and has served on a number of other Boards.
Meet Anchor's Board members.
We are committed to maintaining the highest standards of corporate governance and has elected to adopt the FRC’s UK Corporate Governance Code. Find out more.
Read our annual report to find out more about what we have achieved this year and our strong financial position.
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