Jane Ashcroft CBE
Jane Ashcroft CBE is Anchor’s Chief Executive.
Jane joined Anchor in 1999 from BUPA, which had acquired Care First plc where she was Personnel Director. She was appointed Chief Executive of Anchor on 9 March 2010. Prior to joining Care First Jane held HR and governance roles with Bromford Housing Group and Midlands Electricity plc.
Jane is Vice Chair of Associated Retirement Community Operators, representing the growing market for retirement village provision in the UK. Jane is also Vice Chair of the National Housing Federation which represents housing associations in England.
Jane is a Fellow of the Chartered Governance Institute and a Member of the Chartered Institute of Personnel and Development. She was awarded a CBE in the 2013 New Year Honours for services to older people.
Chief Financial Officer
Sarah Jones’ role as Chief Financial Officer is accountable for ensuring that Anchor is a sustainable organisation with the financial resources needed to meet our commitments to existing customers, deliver value for money to all stakeholders, to finance the development of new services and approaches, and manage risk and procurement.
Sarah joined Anchor as Finance Director in September 2014 from leading office supplies distributors Spicers Ltd, where she was Chief Financial Officer. Sarah, a Chartered Management Accountant, has held a variety of senior finance roles across large corporate and private equity businesses, including being the Director of Finance in UK & Republic of Ireland at Carpetright Plc and senior roles at HMV and The Burton Group/Arcadia. She holds an MSc in Strategic Management Accounting.
Sarah is a Trustee of Arthritis Action, a UK charity helping people with arthritis improve their quality of life, and a Non-Executive Director of Invisible Creations, a business that aims to produce products that are inclusive and aid mobility.
Executive Director Development
Mark Curran is Executive Director Development and responsible for the development programme and sales plans for Anchor across the full range of older people’s housing and care services.
Mark joined Anchor as Development Director in December 2016 from the ExtraCare Charitable Trust where he had spent the previous 12 years spearheading ExtraCare’s Village Programme as Development and Sales Director - building 14 new large retirement villages (with a further four villages on site) and selling more than 1200 apartments in mixed tenure developments as well as managing an extensive resales programme.
Executive Director – Property and Assets
John Westwood joined Anchor in June 2021 as Executive Director – Property and Assets and is responsible for all property services and strategic asset management. John has nearly 30 years' experience in the property industry, for the past six years as Executive Director of Asset Management at NHS Property Services (NHSPS), a property company owned by the Department of Health and Social Care.
Prior to NHSPS, John started his career at Richard Ellis (CBRE) and PwC Consulting before moving client-side to work in a variety of senior corporate real estate roles in the UK, Europe and beyond, including Fidelity, Pfizer, Citigroup and BT.
Managing Director, Care Services
Rob Martin, as Managing Director Care Services, is responsible for all of the care home services, retirement villages, directly-provided domiciliary care and for care quality across Anchor. He is the “Nominated Individual” with the Care Quality Commission.
He was previously the Director of Care Quality and has been working as part of the senior leadership team since 2013. Rob is also a Non-Executive Director for Churchlake Care LLP where he has developed board level experience over the last three years.
Rob has built his experience in the social care sector over the last 20 years, one of his first roles in social care was as a Registered Manager in the North West of England. After leaving school, Rob served with 40 Regiment in the Royal Artillery for almost 7 years, where he developed many of the skills that he continues to apply today in a high-pressure role.
Rob has undertaken the Top Manager Programme with The King’s Fund; the programme has a 30-year history of developing senior leaders within Health and Social Care and is Non-Executive Director for Churchlake Care LLP.
Executive Director Business Services
Kate Smith is Executive Director Business Services with Executive Board-level responsibility for Communications and Marketing, HR, IT, Governance and Health and Safety. She also has interim Executive Board-level responsibility for housing.
Kate has held senior roles in a number of housing organisations, including as Executive Director of Corporate Services at BPHA, and more recently as Group Corporate Services Director at Southern Housing Group.
Kate also sits as a NED on the Pension Committee for Optivo and has served on a number of other Boards.
Meet Anchor's Board members.
We are committed to maintaining the highest standards of corporate governance and has elected to adopt the FRC’s UK Corporate Governance Code. Find out more.
Read our annual report to find out more about what we have achieved this year and our strong financial position.
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