Activity Coordinators from Anchor’s St Edith’s Court care home in Leigh-on-Sea have been working with the team at Active Minds in their bid to design a new range of activity products for people living with dementia.

Activity Coordinators Linda Ford and Kaye Mowles-Clark have been working with Active Minds since the start of the year when Anchor’s Customer Engagement Advisor Debbie Sharples-Kirkbride highlighted the opportunity to help them devise innovative products specifically for people with dementia.

Debbie said: “The line-up of meaningful activities planned in our care homes every day really make a big difference to our residents. Our activity teams get to know our residents and are well placed to help Active Minds explore what products work for people living with dementia”.

Active Minds is a social business creating positive, human-centred activity products and games for people living with dementia. They draw inspiration for their designs from research, personal experience and input from a range of care professionals.

Linda and Kaye were joined by colleagues in similar roles from 4 other care homes and offered feedback on 3 new products, explaining the aspects they felt worked for residents and those that could be improved.

Ben Atkinson-Willes, Active Minds founder said: “A close working relationship with these activities coordinators have been essential to bring together our knowledge, experience and research to create and develop some unique new products which we are really excited about.

“These rich relationships have allowed us to learn so much from their knowledge and expertise of dementia and activities. Having a safe space to trial new ideas, and get open and honest feedback with staff and residents is imperative to us ensuring we design products that are needed, and create the best experience for people with dementia interacting with our products.”

Linda said: “This has been a really exciting opportunity for us. We are both passionate about meaningful activity and over our careers have found that many activity products available for people living with dementia can be a bit childish. We are really proud to be working with Active Minds, a company that we feel creates some really fabulous resources, on products that are more age-appropriate yet still fun.”

Active Minds are currently prototyping the 3 new products, which include a game that can be played by multiple people with different capacity. The team visit St Edith’s on a monthly basis gathering feedback and looking for ways to improve the designs. It is hoped the new products will be on the UK care home market by Autumn – so watch this space!

To find out more about the range of products they offer, visit the Active Minds website.

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