We run a wide range of campaigns to raise awareness of issues of importance to older people.
Find out more about Anchor’s campaigns and what we have achieved through them, below.

  • Standing Up 4 Sitting Down

    Standing Up 4 Sitting Down is our national campaign calling for highstreets and retailers to do their bit to improve the lives of older people by providing adequate seating in public spaces. We’re encouraging people to ‘Stand Up 4 Sitting Down’ and pledge to increase the seating available to those who need it. Find out more.

  • Tour de Terry

    To mark the Queen's 90th birthday Terry Keen, a 69-year-old tenant at Anchor's Willow Glade retirement housing scheme in Surrey, embarked on a 1,400-mile cycle ride. Terry visited 90 Anchor locations across the country collecting signatures for a very special birthday card and raising money for charity Grandparents Plus in 2016.

  • Life Histories

    Everyone has a story to tell. Taking the time to listen to and learn from the memories and experiences of older generations can be hugely rewarding – for younger and older people alike. Our Life Histories initiative aims to help break down the barriers between the young and old. Find out more.

  • Grey Matters

    Later life should be a time for enjoying family and friends, yet our research shows that many people avoid thinking about, or planning for their later life and retirement. Our Grey Matters initiative aims to get the nation talking about their choices. Find out more.

  • A Minister for Older People

    Our Grey Pride campaign is calling on the Government to prepare for demographic change and appoint a dedicated Minister for Older People. Find out more.

  • The Anchor Community Band

    The Anchor Community Band came together to produce a charity single that celebrates the positive aspects of ageing and challenges stereotypes and misconceptions in a fun and inclusive way. Find out more.

  • Save the British honey bee

    In the autumn of 2013 over 140 Anchor locations took part in events to launch our campaign to save the British Honey Bee. Find out more.

  • Birdwatch

    Anchor care homes across England took part in RSPB Big Garden Birdwatch, the world’s largest wildlife survey, on 25 and 26 January 2014. Find out more.