14 Oct 2015
The older we get, the more we appreciate the importance of getting the most out of life.
That’s certainly true for many of our customers. Happy living is about supporting people to enjoy new experiences as well as the things they always have. It is about bringing a smile to our customers’ faces – and every week I see many different ways in which we do that.
Last Thursday I was at Trinity Lodge in Coventry for a celebration event marking their Anchor Inspires accreditation. I was delighted to meet colleagues who’d gained their certificates as Dementia and Dignity Champions. And the home had brought the seaside atmosphere to the home with beach huts and an ice cream van.
The work we’ve been doing to improve our processes is allowing us to spend more time focusing on our customers’ needs. Becoming more and more efficient is key as we grow and our new developments open – our newest care home Orchard Gardens is holding its VIP opening on Thursday.
As I wrote in a piece for Inside Housing, you might wonder why we would be buying care homes in the current environment. At Anchor though, we have worked hard to grow a private market for our care and driven real efficiencies. We need to continue with the good work and are in a strong position to thrive.
Crucially, we have also invested in our people – a point that Head of Colleague Engagement David Roberts made in a panel discussion with The Guardian.
As an organisation we have worked hard in recent years to increase pay for our colleagues working in care to ensure we attract and retain the best staff, so we are relaxed about government moves towards a Living Wage.
Demand for high quality, specialist services remains strong. We're working hard to provide older people with a choice of great places and ways to live, to help them get the most out of life.