England's largest not-for-profit provider of housing and care for older people.

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Standing Up 4 Sitting Down

Standing Up 4 Sitting Down

Standing Up 4 Sitting Down is our national initiative aiming to improve people's access to their local shops and high street by increasing the amount of seating available to those who need it. 

There are over 1500 retail outlets across the country, including Sainsbury's, Morrisons, Virgin Money and Hotter, supporting the campaign. 

All too often we hear of people struggling to access their local shops and leisure facilities because of a lack of seating areas to rest in.

Standing Up 4 Sitting Down (#su4sd) is calling on retailers and high streets to do their bit to improve the lives of people by providing adequate seating in stores and public spaces.

Find out more about how together we can increase seating on the high street.

Grey Matters

Grey Matters is our initiative to get the nation talking about retirement living and care in an open, clear and supportive way.

Our research shows that later life can be a time that people avoid thinking about, or planning for, and in response we've created a free guide to help people and their families start having conversations about the important decisions and choices we all face as we get older.

Through Grey Matters we want to help people to be proactive about later life.